media product challenging codes and conventions

In what ways does your media product use, develop or challenge forms and conventions of real media products? My school magzine matches some of the magazine codes and conventions but not all of them. This means that if my product was out being sold to he public i would have a huge disadvantage compared to the real life striving media products. Because my product does not match all of the codes and conventions there is a reasonable amount of room for improvment to develop my media knowledge and creativity.